GLOBAL ASSOCIATION & CHAPTER SITES
BACKGROUND & STRATEGY
Meeting Professionals International (MPI) is an association of meeting and event professionals consisting of 67 chapters worldwide. Each of these chapter’s websites are built and updated by volunteer members and housed on a variety of platforms.
The decision was made MPI’s senior leadership team to migrate the 67 chapter sites to MPI’s global site for the following reasons:
Enhance local member value
Drive acquisition efforts
Provide creative support with unified chapter tools
Provide technical support with unified backend
Provide operational improvements through site tracking tools.
As senior graphic UX designer, I led the user experience and design initiatives for this project collaborating with a team of web developers, project managers, an agency copywriter and members from senior leadership and marketing.
I collaborated with an outside agency that provided digital strategy considerations and MPI member personas. I also worked alongside a group of chapter leaders and the lead manager of chapter business development who provided user insight.
The design, UX and information architecture research consisted of reviewing global associations and their chapter sites and thorough visits of all of MPI’s 67 chapter sites. The research provided an outline for the main navigation, workflow and architecture. I also research design patterns for the following: double navigation for both desktop and mobile, calendars, form input applications, photo, video and social media.
Experience Strategy & Vision
I created the information architecture and prototypes to share the vision, design principles and content strategy and presented works to gain buy‐in from executives, senior stakeholders and chapter leaders throughout the project lifecycle. This helped to gain alignment and drive decision making.
Design Execution & Validation
I created designs for desktop, tablet, Android and iOS and executed wireframes, prototypes and design specs.
Balancing member and business goals, I designed a layout that would be consistent throughout all chapter sites and included sales asset spaces for both chapter and MPI global.
One of the greatest user experience advantages of the design I created was a universal calendar that would house not only the local chapter's involvement in their community, but also MPI's global events, live webinars and education, further bringing the global association closer to each chapter and vice-versa.